Pay-for-Say: Buying Interviews Is a Bad Idea
Paying for information is a much frowned-upon practice in journalism. Fortunately, it rarely happens. Except, of course, when a media organization pays for a newsworthy photo or video. Or for breaking news tips from sources (think TMZ paying police officers). Or to cover a source’s pre-interview expenses. Or for subject experts to appear regularly on shows. Or for coaches and athletes to do weekly programs. Or for event broadcast rights. The latest incarnation is emerging in the world of sports, where college athletes can now make money from endorsements, appearances and interviews. Read more.