How the News Media Can Vaccinate Against Misinformation
The looming public distribution of COVID-19 vaccines offers great optimism for ending the pandemic. But doing so requires a substantial majority of the population to acquire immunity either by contracting and recovering from the disease or by getting a vaccine. Good luck with that, everyone. We live in a society where we can’t even agree that the coronavirus is real, much less that we all ought to wear masks and get vaccinated. Making matters worse are the approximately 39 percent of Americans who say they probably or definitely will not seek a COVID vaccine, according to a Pew Research survey in November. If that number holds or goes up, that could be an obstacle to achieving the desired herd immunity that protects everyone. The success of COVID vaccinations will hinge greatly on effective public messaging by health officials and government leaders. The news media will play a crucial role, as well. Read more.