Commissioner Lashunda Scales today asked for an update on Protective Stadium, which is being built near the Birmingham-Jefferson Convention Complex.
Jefferson County invested $30 million in the project.
Scales said she had been told by someone on the stadium design committee that VIP seats are being added that would lower the total number of seats in the venue.
Also, commissioners saw a presentation from Helen Hays, the county’s director of public information, concerning efforts to promote the 200th anniversary of Jefferson County, including a pair of videos.
While the presentation appeared to be well received from most in the board room, Scales was less than satisfied, saying that the county’s story was not being fully told. She cited a Sloss Furnaces event on Monday that memorialized two men who were lynched in the 1890s. Read more.
As a Diana Ross classic blared across the speakers in the grassy area in front of Birmingham’s Uptown District, Birmingham Mayor Randall Woodfin said he never thought the mountain was too high to achieve the goal of a new stadium downtown.
“At a certain point, no mountain is high enough if you’ve got enough people pushing and pulling with you at the same time, in the same direction,” Woodfin said after Protective Life was announced as the title sponsor of the stadium, the construction of which could begin this summer.
The Birmingham-Jefferson Convention Complex and Protective Life Corporation announced today a 15-year agreement for the naming rights sponsorship of Birmingham’s new multi-use stadium, which now will be called Protective Stadium.
“Each step makes it more real, more tangible,” Woodfin said. “This is just another step within the process as we continue to move this project forward.”
Protective committed to pay $1 million per year for 15 years for naming rights at the stadium. The insurance company joins the BJCC Authority, city of Birmingham, Jefferson County, UAB and other corporate partners in funding the new stadium. Read more.