Tag: stadium

Protective Life Buys Naming Rights to New Downtown Birmingham Stadium

As a Diana Ross classic blared across the speakers in the grassy area in front of Birmingham’s Uptown District, Birmingham Mayor Randall Woodfin said he never thought the mountain was too high to achieve the goal of a new stadium downtown.

“At a certain point, no mountain is high enough if you’ve got enough people pushing and pulling with you at the same time, in the same direction,” Woodfin said after Protective Life was announced as the title sponsor of the stadium, the construction of which could begin this summer.

The Birmingham-Jefferson Convention Complex and Protective Life Corporation announced today a 15-year agreement for the naming rights sponsorship of Birmingham’s new multi-use stadium, which now will be called Protective Stadium.

“Each step makes it more real, more tangible,” Woodfin said. “This is just another step within the process as we continue to move this project forward.”

Protective committed to pay $1 million per year for 15 years for naming rights at the stadium. The insurance company joins the BJCC Authority, city of Birmingham, Jefferson County, UAB and other corporate partners in funding the new stadium. Read more.